When it comes to online shopping, Amazon is one of the first places that come to mind. It’s a massive e-commerce platform with a global reach. And in the last decade, Amazon has been making inroads into the Indian market.
But what many people don’t realise is that Amazon India also supports small businesses. In fact, small businesses are the backbone of Amazon India’s marketplace.
There are over 2.5 million micro, small, and medium enterprises selling on Amazon India. These businesses range from manufacturers, wholesalers, artisans, local shops and more.
Why Should You Support Small Businesses On Amazon?
For one, small businesses are the heart and soul of the Indian economy. They account for over 90% of all businesses in the country and employ around 106 million people. By shopping from small businesses on Amazon India, you’re supporting the livelihoods of hardworking Indians. You’re helping to create jobs and boost the economy.
Not to mention, small businesses offer a more personal shopping experience. When you buy from a small business, you’re more likely to get personalised service and attention. The owner is usually involved in every aspect of the business, from product selection to packaging and shipping.
As the world’s largest online marketplace, Amazon provides a level playing field for small businesses to sell their products to a global audience. In India, there are over 2.5 million small and medium businesses selling on Amazon, with the majority being based in tier-II cities and towns. These businesses create employment opportunities and contribute to economic growth in India.
However, they face stiff competition from large multinational companies who have deep pockets and can outspend them on marketing and promotions.
How Can You Support Indian Small Businesses on Amazon?
If you are interested in supporting small businesses, you can shop from the following storefronts:
Saheli store is a dedicated storefront that showcases locally produced products by women entrepreneurs in India. Amazon partnered with several leading social organisations like Self Employed Women Association (SEWA) and Impulse Social Enterprise to encourage and support women-driven businesses.
To shop from the Saheli storefront, search “Saheli store” in the Amazon search bar. Here you can find products that are manufactured or sold by women-driven businesses.
Choose from over 1 lakh products authentic handmade handicrafts made by artisans, craftsmen or Karigars from different parts of the country. When you buy a product from the Karigar storefront, you will be helping hardworking artisans or craftsmen in preserving the traditional art style and culture.
To shop from the Amazon Karigar storefront, search “Karigar store” in the Amazon search bar. Here you can find authentic handicrafts directly from all the artisans.
Local shops is another popular program that enables shop owners to register their physical store on Amazon. You can find all the local shops in your area and buy products from them to show your support.
To shop from the Local Shop storefront, search “Local Shops” in the Amazon search bar. Here you can find all the local shops near you.