The biggest sale of the year is just around the corner. Amazon has officially announced that the Prime Day Sale in 2022 will start from midnight on July 23 until July 24.
Now is the time to start preparing your inventory and streamlining your process to handle the pressure of the busiest day of the year on the Amazon marketplace. It is the perfect opportunity for all Amazon sellers to benefit from the surge in demand for products. If you are an Amazon Seller, continue reading:
Top Products To Sell During Prime Day Sale
Offering the right products at the right time to the right audience is the key to becoming a successful Amazon seller. Your goal should be to sell as much inventory as possible. According to the data published by Amazon, these are the top-performing categories and products during the Prime day sale:
• Curtains & bedsheets
• Camera accessories
• Video games
Ayurveda and Healthcare
• Essential oils
• Ayurvedic supplements (Ashwagandha)
• Hair masks
• Organic protein powder
Beauty and Cosmetics
• Body scrubs
• Kids’ apparel
• Body lotion
• Baby food products
• Ethnic Indian wear
• Western wear
Top Tips For Sellers To Prepare for Amazon Prime Day 2022
Amazon Prime Day is an international sale event, and you have the opportunity to showcase your products to a global audience. With the rising demand for Indian products, you can expect a surge in orders. Therefore, it is vital to stay prepared with the required inventory to reap the maximum benefits and ensure seamless delivery of your products. Make sure that you are keeping enough quantities of your best-selling products to keep up with the orders.
Optimise Product Listings
It is important to keep your listings optimised to provide maximum information to customers. For example, if you sell apparel on the marketplace, you should provide information about the cloth material, colour variations, size variations, washing instructions, etc. A descriptive listing increases the chances of a customer purchasing your product and gives you better marketplace visibility. If you want more information on how to create a better listing, refer to Amazon’s A+ Content guidelines. Click here to learn how to create A+ content on Amazon.
Advertise Your Products
Millions of people across the globe would be searching for the best deals on the Amazon marketplace during the Prime days. Creating a deal or providing a discount on your products can grab the attention of people looking for better deals, resulting in more sales for you. You should also take advantage of Amazon Advertising to boost the visibility of your products and get discovered by thousands of potential customers. Finally, don’t forget to use Amazon’s Automate Pricing tool to beat the competition by becoming the Featured Offer.
Social Media Promotions
Promoting your products on social media channels like Facebook and Instagram is an effective strategy to increase the number of your sales and create awareness about your brand. In addition, analysing the trends on social media gives you insights to make relevant changes to your product offerings and understand the demand for new products.
A/B Test Your Product Page
A/B testing is an absolute must for making the most of your listings. It lets you compare two versions of a product listing to see which one performs better. You should follow this practice even after Prime day, as A/B testing helps create better listings. If you want to learn more about A/B testing, click here.
Amazon Global selling has made it incredibly easy and smooth for Indian exporters to sell their products on 18+ Amazon international marketplaces. So register with Fulfillment by Amazon (FBA) today and participate in international sale events to scale your business to new heights.
When is Amazon Prime Sale in 2022?
Amazon Prime Day Sale in 2022 will be held in India on July 26 and July 27. The two day event will start at midnight on July 26.
How should sellers promote their products on Amazon Prime Day Sale 2022?
Amazon offers various promotional opportunities for Indian exporters, including lightning deals, coupons and sponsored ads.
How can sellers prepare for the Prime day Sale in 2022?
Indian sellers can prepare for the Amazon Prime Day Sale by keeping enough inventory, optimising product listings, advertising on the Amazon marketplace, advertising on social media channels and doing A/B testing on product pages.